A properly composed graphic design will inspire action from potential patrons, while a poor one will communicate an image that is contradictory to the best interests of your company. Printed materials, either digital or on paper, can also be used to maintain contact with and to effectively update existing customers.
Desk Top Publishing allows anybody with a computer to mix pictures with text, but it does not provide the services of a graphics artist any more than a hammer makes a cabinetmaker. As is the case with any profession, and especially art, effective layout and design of printed materials requires years of training and experience.
That professional background is essential to maintaining consistency in all forms of advertising, as colour scheme, pantones, typefaces, and artistic design work collectively to brand your business.
It is also a fact that not everybody has a tablet or smartphone, and technology is not yet to the point where every customer has or wants access to everything they need from online sources.
A professionally produced publication can communicate volumes about your business or service. The potential customer can also put that printed material in their pocket, and potentially pass it on to others.That ease of transfer turns your potential customers into distributors and endorsers of your brand.
3B Solutions offers over 40 years of combined branding and media experience.
We are each experts in our fields, and we can bring our combined skills as a team to benefit you, our client.